New balance is in a very competitive market, where they are the underdog. The challenge was to work with many different selling partners to New balance with different landing pages and drive traffic to these pages and increase the conversion rate.
Our approach
We have established a technical standard how to work with established and new partners. We had certain criterias and support to help the webmaster of the selling partners setting up their webpage, to provide the best technical setup for the campaigns for New Balance.
The impact
By setting up the webpage, we were able to work smarter, thanks to relevant data provided to the tech setup. We could target the people that were most relevant to the campaign, target new potential customers and simultaneously build a strong brand. This resulted in a much higher conversion rate compared to the market and the campaign gave a high return on investment. (4X ?)
Insurely is a startup within in Insurance tech. Their vision is to to create a platform where you can gather all your insurances, to have a better overview and the ability to decide if you want to potentially change insurance to another one. Their challenge was to create a marketing funnel that could maximize conversion rate and total amount of conversion.
Our approach
We knew we needed to gather as much relevant data as possible. Our strategy was to combine visual with data and insight. We wanted to quickly create simple visuals to test the target group and gather data about them and the performance of the visuals.
The impact
By A/B testing the different visuals and targeting, we are able to quickly get insight about what was effective. The generated result was a low CPA and a high conversion rate. We have created a marketing strategy that can be adapted, when the they need to scale up fast.
The real-estate market has been very old-fashioned until less than a decade ago when it began to rapidly change by the involvement of new technology..
Our challenge was to create an adaptable and scalable real-estate platform that could grow in an evolving market, a digital communication and IoT platform for cities, offices and households, the platform enables communication between residents, associations, services and cites.
Our approach
We wanted to build a platform that would change the way we interact within a community. It needed to give the users privacy at the same time enabling interaction within their community with landlords, neighbours, services and IoT.
We have used a UX-process to ensure that the users and their needs are met to the fullest. We’ve created a sustainable platform by aligning the experience-, business- and development-roadmap
The impact
Less than 2 years since launch the platform now has majority of the real-estate developers as customers and have gained co-ownership from Sweden’s largest triple play company Com Hem.
The company has grown tremendously since its start and has helped increase the safety and social aspects among neighbourhoods. It has also enabled sustainable, digital housing and is today Sweden’s fastest growing real-estate platform.
Hyper Island is one of the world’s greatest digital school, also called as Digital Harward.
Every year new students apply for variety of programs and throughout the year the students learn the methodologies and tools presented by Hyper Island together with industry leading topics in the digital market.
Our approach
For Hyper Island the task was to ensure the continuance of education for the new students in group- & shelfledership. The performance was initiated by leading and educating the new students in Hyper Island’s methodologies and instructing them in self and group development and leading them in the creation of trends in the digital industry.
The impact
40 graduated souls to encounter the world with great experiences and tools to ensure their future dreams.
We also got the privilege to after mentor some of the students and follow them in to what Hyper Island calls Real world ready.
Tele2 is one of Sweden’s most competitive and innovative players within the telco market. Time and time again has Tele2 pushed the boundaries of what it means to be a mobile data provider and we got the pleasure of being part of Tele2’s journey of change, innovation and future.
Our approach
While Tele2 keeps shaking the market with its products catered for the consumer, the digital space has been somewhat left behind. As we were brought in for our UX expertise, our mission was to make sure their digital offerings reflected the user centric approach of their products. From rigorous data gathering of their users to in house design sprints we helped set a UX process that would always keep the user in focus.
The impact
The impact has been higher conversion rates through digital channels, a decreased churn as well as an almost doubled CSAT and ratings for the company’s self service apps and digital interfaces.